The Challenge
SecureBank needed to compete with modern fintech companies while maintaining their reputation for stability and trustworthiness.
Our Solution
We developed a progressive brand identity that honored their heritage while embracing digital innovation. The design balanced traditional banking values with contemporary aesthetics.
Results & Impact
Digital Banking Adoption
Before:23%
After:71%
+209%
Millennial Customers
Before:12%
After:38%
+217%
Mobile App Rating
Before:3.2/5
After:4.6/5
+44%
Brand Perception
Before:Traditional
After:Modern
Repositioned
Project Deliverables
Brand refresh strategy
Updated visual identity
Digital banking platform design
Mobile app redesign
Marketing campaign strategy
Digital marketing materials
"Expanseon helped us bridge the gap between our trusted legacy and the digital future. The results speak for themselves."
Patricia Williams
SVP Marketing, SecureBank