The Challenge
MediCare Plus needed to modernize their outdated brand while maintaining trust and credibility with patients and healthcare professionals.
Our Solution
We created a warm, approachable brand identity that balanced professionalism with empathy. The design system focused on accessibility, clarity, and patient comfort.
Results & Impact
Patient Satisfaction
Before:72%
After:94%
+31%
New Patient Inquiries
Before:200/mo
After:520/mo
+160%
Online Bookings
Before:15%
After:68%
+353%
Staff Satisfaction
Before:68%
After:89%
+31%
Project Deliverables
Complete rebrand strategy
Visual identity system
Patient-facing website redesign
Facility wayfinding system
Patient communication materials
Staff training materials
"The rebrand has transformed how patients perceive us. We've seen dramatic improvements in satisfaction and trust."
Dr. James Park
Chief Medical Officer, MediCare Plus