The Challenge
GreenLife needed to stand out in the crowded sustainable products market while authentically communicating their environmental values to conscious consumers.
Our Solution
We created an organic, nature-inspired visual identity that balanced modern aesthetics with environmental authenticity. The design system emphasized natural textures, earthy colors, and eco-friendly messaging.
Results & Impact
Customer Engagement
Before:2.3%
After:8.1%
+250%
Average Order Value
Before:$45
After:$89
+98%
Social Media Following
Before:5K
After:42K
+740%
Repeat Purchase Rate
Before:18%
After:41%
+128%
Project Deliverables
Brand positioning and messaging
Logo and visual identity system
Product packaging designs
E-commerce website design
Social media templates
Photography art direction
"The brand identity perfectly captures our mission. Our customers connect with it immediately, and our sales reflect that."
Michael Chen
Founder, GreenLife